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Pixazza as Attack Vector March 25, 2009

Posted by Trevor F. Smith in Uncategorized.


Pixazza is a tech startup which lets authors tag pixels in their static images with links to purchasing information. Shoot a pair of sunglasses on a famous face, tag it with an ad link, then make money when your readers click through.

But what if instead of decorating the images with ads (links to purchasing options) authors could decorate it with security revelations? Pictures of doors with entrance codes and people with their PINs become as easy to publish as Pixazza pictures with ads. Instead of a Pixazza’s price tag decorations, our new barrier destruction decoration system could use a broken key.

Or perhaps a Pixazza-like system which decorates images with opportunities for giving. The big eyes of a starving child could be decorated with links to donation pages to NGOs which service the kid’s region. A kitten in a basket could link to no-kill shelter and an image of a car crash could link to traffic calming initiatives.

From all of the opportunities laying dormant around image metadata, Pixazza has chosen the most basic: commerce. Let’s make certain that it’s lost in a sea of better options.



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